#TypszPlnsz is a non-profit and interactive educational campaign on Polish-German stereotypes, seen through the lens of augmented reality technology. 


A series of posters displaying stereotypes about Poland were presented on the streets of Berlin and in schools Germany-wide along with an iOS and Android app using augement reality technology. The app displayed animations triggered by the visuals on the posters in order to dissect featured stereotypes. The app also featured the historical and cultural explanation behind existing steretoypes about Poland. The motivation behind this campaign was to break down the sterotypes about Poland by educating and engaging the public in an interactive way.


Created by the School of Observation with the support of Bundeszentrale für politische Bildung/bpb as part of their contest Ideenwettbewerb Polen.


IG: @typszplnsz
FB: Typsz Plnsz
Twitter: @typszplnsz


Download the app for iOS and Android.


I co-created the concept of the campaign, lead social channels and content strategy.


The posters appeared in Berlin from October 12, 2018 until November 4, 2018.

Using Format